"Ipsos data shows the average viewer spends 78 minutes a day watching content, with the platform leading in connected TV (CTV) viewing ahead of traditional broadcasters and other streaming services. Youtube has become a near-ubiquitous presence in UK homes, with 47.9m adults now using the platform across devices. Ipsos data shows the average viewer spends 78 minutes a day watching its content, with the platform leading in so-called 'connected TV' viewing ahead of traditional broadcasters and other streaming services."
"Erica Probst, head of Youtube solutions in the UK, pointed to the platform's latest AI-driven ad formats, which include Video Reach Campaigns, Video View Campaigns, and Demand Gen campaigns. "We bring that all together", she told City AM, "to make it easy for advertisers to reach their audiences and drive the business results that they want to see". These tools promise to optimise campaigns automatically, adjusting ad formats and placements to match viewing habits across screens."
Ipsos data shows the average viewer spends 78 minutes daily watching the platform's content and the platform leads in connected TV viewing ahead of broadcasters and other streaming services. YouTube reaches 47.9 million UK adults across devices, offering vast potential reach for brands while meaningful engagement remains uncertain. The platform offers AI-driven ad formats including Video Reach, Video View, and Demand Gen campaigns that promise automatic optimisation of ad formats and placements across screens. The creator ecosystem boosts trust, with almost 60% of viewers willing to watch ads on favourite creators' channels to support them. Platform-backed studies report a 17% higher return on ad spend versus manual buying.
Read at City AM
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