VIOOH Partners With Dolphin to Reach Consumers at Key Touchpoints Across Grocery, Retail & Transit

"Dolphin's inventory reaches major markets including New York City, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, Miami, Orlando, Atlanta, and Long Beach, with significant presence in grocery stores delivering 112 million monthly impressions, convenience stores with 63 million monthly impressions, pharmacies seeing 42 million monthly impressions, urban panels generating 27 million monthly impressions and malls with 10 million monthly impressions, alongside transit, retail office supplies and gym environments."

"Dolphin's integration with VIOOH ensures advertisers have an efficient route to access even more premium DOOH inventory across North America, by enabling easy planning, launching, and management of campaigns across its extensive screen network, maximising brand visibility and reaching the right audiences at the right moment. The partnership reflects Dolphin's strong commitment to brand safety in advertising. Through a comprehensive screen and location tagging process, Dolphin offers advertisers a thorough brand safety solution that helps ensure a 100% completion rate and zero ad fraud."

VIOOH formed a strategic partnership with Dolphin OOH to expand premium DOOH inventory access across the United States. The agreement provides access to over 5,000 digital screens in major US cities, generating more than 50 million monthly impressions. Dolphin's network covers malls, transit stations, grocery stores, pharmacies, gyms, convenience stores, retail office supplies, and urban panels in markets including New York City, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, Miami, Orlando, Atlanta, and Long Beach. Grocery stores deliver 112 million monthly impressions, convenience stores 63 million, pharmacies 42 million, urban panels 27 million, and malls 10 million. Integration with VIOOH streamlines campaign planning, launching, and management, and Dolphin's screen and location tagging supports brand safety with a claimed 100% completion rate and zero ad fraud.

Read at Exchangewire