"U.S. District Judge Lewis Kaplan stated that T-Mobile made 'literally false' representations when comparing its promotional rates to Verizon Communications Inc. (NYSE:VZ)'s usual rates, describing the approach as an 'apples-to-oranges' comparison."
"Kaplan noted that adjusted savings amounted to $228.84 per year, significantly lower than the promoted figures, emphasizing that genuine advertising helps the public interest."
A U.S. federal judge granted Verizon a preliminary injunction against T-Mobile, prohibiting misleading commercials promising over $1,000 in annual savings. Judge Lewis Kaplan stated T-Mobile's claims were 'literally false' and compared its promotional rates to Verizon's in an 'apples-to-oranges' manner. The adjusted savings were only $228.84 per year. Verizon emphasized the importance of factual advertising, while T-Mobile did not respond to requests for comment. The lawsuit was filed on February 4, with T-Mobile countersuing on March 2, highlighting the competitive nature of the cellular market.
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