"Buyers are once again raising the alarm that The Trade Desk is forcing them to adopt its new Kokai interface. It's a familiar story. Buyers have been speculating all year about The Trade Desk's plans to sunset Solimar ,"
"The EU is proposing to narrow the definition of "personal data" as part of its Digital Omnibus proposal , reports. Once enacted, some identifiers, like hashed IDs, will no longer be banned under certain GDPR requirements. The idea behind the proposal is to consolidate the mess of standards around privacy, data and AI use. The EU is betting that if it can minimize confusion and unnecessary complexity, the EU can remain competitive during the AI boom."
The Trade Desk is pressing buyers to adopt its Kokai interface, with buyers reporting campaign glitches and disruptions to Q4 marketing plans. Buyers say the choice is being made for them and some are considering switching to other DSPs. The EU Digital Omnibus proposal would narrow the definition of personal data, allow certain identifiers like hashed IDs to face different GDPR treatment, and permit AI training on personal or pseudonymized data when safeguards exist. The Omnibus will be phased in and could take one to three years to show noticeable effects. Major AI players are increasingly interconnected through partnerships, forming a dense industry network.
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