Orange Advertising Chooses Pubstack ONE Following Competitive Review & a Two-Digit RPM Uplift

"Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments. The decision follows consultations with several key monetisation platform providers in the market and a final head-to-head test against a leading competitor, during which Pubstack delivered a two-digit uplift in RPM. This move positions Orange Advertising at the forefront of a market-defining shift among premium publishers toward unified, automated monetisation architectures."

"Orange Advertising reaches over 30 million monthly unique visitors and is the country's only fully integrated telco-owned ad sales house, managing both Orange's digital properties and major partner applications such as Bonjour RATP, Mappy, ViaMichelin, and Moovit. As part of its long-term digital roadmap, Orange Advertising launched a strategic review of its monetisation technology to align with the demands of modern programmatic operations."

"After consulting several major market leaders, Orange Advertising shortlisted two finalists and conducted a head-to-head competitive test in August 2025. Pubstack ONE delivered a two-digit uplift in RPM, alongside stronger operational flexibility and transparency, leading Orange Advertising to select Pubstack as its monetisation infrastructure provider. Pubstack ONE gives monetisation teams full, no-code control to design, automate, and optimise their entire ad stack - removing engineering bottlenecks and enabling greater agility for large multi-environment publishers."

Orange Advertising selected Pubstack ONE to power monetisation across Web, In-Stream video, and In-App after a competitive evaluation. Pubstack delivered a two-digit RPM uplift in a head-to-head test against a leading competitor. Orange Advertising reaches over 30 million monthly unique visitors and is the country's only fully integrated telco-owned ad sales house, managing Orange's digital properties and partner applications such as Bonjour RATP, Mappy, ViaMichelin, and Moovit. The previous internal monetisation solution became increasingly complex to evolve, prompting a search for a future-proof, automated, and scalable monetisation layer. Pubstack ONE provides no-code control to design, automate, and optimise the full ad stack and includes an In-Stream header bidding solution.

Read at Exchangewire