OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, & Product

"As AI becomes central to programmatic advertising and powers agents, targeting models, and decisioning, the need for quality media, trusted data, and secure, adaptable infrastructure has never been greater. OpenX is investing across product and strategy to build the intelligence required to simplify programmatic while delivering stronger performance. These leadership appointments reinforce the company's commitment to making media work better for those who run it and those who experience it."

"Andy, Chris, and Rich are proven leaders who have helped shape OpenX's evolution and are instrumental to where we're headed next. Each brings unique experience and a shared vision to build smarter, more accountable and performance-driven solutions that raise industry standards and deliver better outcomes for our partners," said Matt Sattel, president of OpenX."

"In this role, Goode will leverage his deep understanding of both agency and LLM landscapes to lead long-term strategy development and execution across the company. His work will focus on the signals, systems, and incentives that drive planning, activation, measurement, and sustained investment. Goode's unique blend of buy-side insight and product experience stems from his prior leadership roles at Havas Media and his experience co-founding ad verification firm Project Sunblock."

OpenX promoted leaders across strategy, marketplace quality, and product to accelerate development of its omnichannel supply-side platform. The company is increasing investment in AI-driven capabilities that power agents, targeting models, and decisioning while emphasizing quality media, trusted data, and secure, adaptable infrastructure. Leadership changes aim to support long-term strategy, improve marketplace quality, and advance product features that simplify programmatic and improve performance for buyers and publishers. Andrew Goode will lead strategy leveraging agency and LLM experience, focusing on signals, systems, and incentives to drive planning, activation, measurement, and sustained investment.

Read at Exchangewire