"LightSite AI has published new research showing a fundamental shift in how visibility works across digital ecosystems. As AI systems such as ChatGPT, Gemini, and Perplexity become the new discovery layer of the web, the relationship between data infrastructure, content clarity, and brand trust is being redefined. The company's study found that 89 percent of SEO executives still consider Generative Engine Optimization identical to traditional SEO and do not believe that the playbook has changed."
""SEO is not dead, but it is evolving fast," said Stas Levitan, founder of LightSite AI. "As the no-click reality takes hold, visibility depends on being the brand AI systems can trust and cite accurately. It's no longer about rank but rather about credibility and structure." LightSite AI's framework combines two layers that are increasingly relevant for marketing technology and customer experience platforms: - The technology layer - structured data, AI sitemaps, and machine-readable identifiers that form a reliable data foundation for AI systems and analytics engines."
Eighty-nine percent of SEO executives continue to treat Generative Engine Optimization the same as traditional SEO, underestimating AI-driven discovery. AI systems like ChatGPT, Gemini, and Perplexity prioritize structured data, verified sources, and consistent brand representation over click-based signals. Visibility now depends on machine-readable identifiers, AI sitemaps, factual clarity, and authoritative mentions that AI systems can trust and cite. A two-layer approach combines a technology layer of structured data and identifiers with a content layer of factual clarity and brand consistency. Targeted documents can significantly influence large language model outputs, creating new strategic risks.
Read at The Globe and Mail
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