Adobe has introduced LLM Optimizer to address the growing shift from traditional search engines to generative AI tools like ChatGPT and Gemini. This tool is designed to allow businesses to monitor brand visibility, providing actionable recommendations based on real-time data. With significant increases in generative AI traffic to retail and travel sites, Adobe posits that brands must adapt their content strategies to align with how consumers now engage and make purchase decisions through conversational interfaces. The tool also benchmarks performance against competitors to optimize online presence.
Adobe is attempting to stay ahead of the curve by launching LLM Optimizer, which it claims can help businesses improve visibility across generative AI interfaces by monitoring how brand content is used and providing actionable recommendations.
Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey, said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.
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