"That might mean doubling down on the same message conveyed by the chatbot, like a running shoe company mentioning within the ad how highly ChatGPT ranks its product. Or, vice versa, the ad might attempt to assuage a concern raised by the chatbot, like a shoe company referring to its "new and improved arches" in response to issues with arch support cited by LLMs."
"The capability includes partnerships with The Trade Desk (where, notably, much of the Evertune team used to work) on the buy side and Index Exchange to sell the ads. Waiting for results The primary focus of the emerging GEO category is how to influence the way AI models cite a brand's product, such as by generating earned media or providing better data feeds to the LLM, said Evertune CEO Brian Stempeck."
Evertune launched a feature that lets advertisers run programmatic ad campaigns on the webpages most frequently cited by AI chatbots. The feature identifies the top pages AI chatbots use for specific prompts and places ads on those pages via partnerships with The Trade Desk for buying and Index Exchange for selling. The capability targets consumers after they click from a generative search response, allowing brands to reinforce chatbot messaging or address concerns raised by LLMs. The broader GEO category focuses on influencing how AI models cite products through earned media or improved data feeds, affecting discovery and conversions.
Read at AdExchanger
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