Prime Video is integrating AI technologies to improve streaming capabilities and advertising opportunities. During the Prime Video Engage Summit, executives discussed innovations like optimizing bandwidth for live sports broadcasts and enhancing classic content's resolution. Tricia Lee emphasized that generative AI is transformative across industries, including entertainment. They are particularly focused on remastering older shows to high definition while maintaining artistic integrity, as well as developing AI-driven topic recommendations that cater to individual viewer preferences, all aimed at fortifying Prime Video's competitive edge.
"We all know that generative AI is fundamentally changing everything - every industry - [and] entertainment is no exception, and at Amazon, we're so excited to be at the forefront of this revolution."
"We're investing in AI to protect picture quality, even if details are lost at low bit rates... It’s a high definition which we think not only creates a higher quality viewing experience, but preserves your creative intent."
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