How AI Is Rewriting The Rules Of Marketing

"Marketing's relationship with AI has shifted from curiosity to conviction since ChatGPT launched in the fall of 2022. What began as light experimentation with ad copy generators and simple chatbots has matured into a robust ecosystem of AI-driven tools now woven into daily workflows. Artificial intelligence is no longer a novelty or side project-it's become a core pillar of how brands communicate, gauge success, and scale their reach."

"The most important virtue at the heart of this change is speed with accuracy. In the past, marketers thought they were successful if they could make campaigns or content quickly. Now, the talk has turned to how those efforts can be tailored to different groups of people. AI gives you both. It automates repetitive tasks while improving personalization, enabling businesses to send real-time, data-driven messages. In marketing speak, this is a big deal."

"Content has always been marketing's heartbeat-but AI is changing its rhythm. Tools that use large language models can write full blog posts, newsletters, and social media updates in just a few seconds. They also know how to read tone, context, and the subtleties of their audience. A personalization engine can now automatically create different versions of a campaign for different groups of people, so a marketing team doesn't have to do it by hand anymore."

Artificial intelligence has transformed marketing from experimental automation into a central pillar of brand communication, measurement, and growth. Since ChatGPT's 2022 launch, AI tools have moved from ad-copy generators and chatbots to integrated platforms embedded in daily workflows. The key benefit combines speed with accuracy, enabling rapid campaign creation plus tailored personalization for different audiences. AI automates repetitive tasks, analyzes customer interactions, and generates targeted, real-time, data-driven messages. Large language models can produce entire blog posts and social updates while interpreting tone and context, and personalization engines can automatically create campaign variants for distinct audience segments.

Read at Forbes