"Google is adding more shipping options at the product level, including a new handling cutoff time attribute to set a daily deadline for processing online orders."
"A new optional video link attribute will allow merchants to submit links to product videos, which can help showcase products in more detail."
"Starting June 30, 2026, videos submitted via the video link attribute will become eligible to serve, with policy and quality checks beginning at that time."
Google's Merchant Center will implement several updates to product data specifications. Starting April 14, 2026, new shipping attributes will include handling cutoff time and minimum order value. Additionally, loyalty program labels will be added for individual products. A new optional video link attribute will allow merchants to submit product videos, enhancing product visibility. From June 30, 2026, policy and quality validation for these videos will begin, ensuring compliance before they can be served. Errors will be reported, but they won't affect the associated offers.
#google-merchant-center #product-data-specifications #shipping-attributes #video-link #e-commerce-updates
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