"In an effort to tackle rising rates of childhood obesity, the UK has introduced restrictions on the advertising of junk food. Adverts for products high in fat, salt and sugar are now prohibited from appearing on television before 9pm and are banned outright across online platforms, under measures designed to reduce children's exposure to unhealthy food marketing. Although the rules formally begin now, much of the advertising industry has already adjusted, having voluntarily complied since October."
"Unveiled at CES 2026, the company is working with Google on a new initiative intended to give brands a more detailed understanding of search behaviour in an AI-led environment, where queries increasingly signal intent and motivation, according to Digiday. The project, underpinned by research from Joanna O'Connell, chief intelligence officer at Omnicom Media, examines how influence is evolving as search becomes increasingly mediated by generative AI."
UK restrictions prohibit adverts for products high in fat, salt and sugar from appearing on television before 9pm and ban such ads outright across online platforms to reduce children's exposure to unhealthy food marketing. Many advertisers voluntarily complied since October. Restrictions have extended to items often viewed as healthy, such as sandwiches and cereals like porridge oats. Omnicom partnered with Google to develop a consumer prompt insights tool unveiled at CES 2026 that analyses search behaviour in an AI-led environment. Research from Joanna O'Connell finds generative AI narrows the information gap, forcing advertisers to rethink engagement. OpenAI is prioritising audio and expects an audio-first device launch this year.
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