Daily Search Forum Recap: December 29, 2025
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Daily Search Forum Recap: December 29, 2025
"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content, "digital mulch." Microsoft Advertising adds a custom columns feature. Google AI Overviews tests a speaker play button in the US. Google is testing replacing the Gemini button in Chrome with a Browse using AI button."
"'Core Update Notes' for 12/26 continued. I am also now seeing a number of sites surge with spam during the December core update. Some with millions of pages indexed and many unrelated to what the site was originally covering. Will b, Glenn Gabe on X I got the triple Google logo in AI Mode, does that mean I win a prize?, Lily Ray on X"
Google is experimenting with AI-driven interface changes and reconsidering the need for country-code TLDs for internationally targeted websites. John Mueller characterizes certain low-value SEO content as "digital mulch," indicating increased scrutiny of shallow or repetitive content. Microsoft Advertising launched a custom columns feature to enhance campaign reporting. Google AI Overviews is testing a speaker play button in the US, and Chrome is testing replacing the Gemini button with a "Browse using AI" option. Forum reports also note new hidden settings in Google Ads Locations Manager, spam surges after the December core update, and community reactions to AI-mode Google logos and future automation predictions.
Read at Search Engine Roundtable
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