"Sound is everywhere. It fills the in-between moments, fuels our routines and connects us emotionally in ways that no other medium can. Yet, for all that time and attention we give to audio, ad dollars haven't kept pace. This is what I call the "sound gap," the persistent disparity between the time consumers spend listening and the investment advertisers make in reaching them. For more than 30 years, I've dedicated my career to closing the sound gap. Now is the time."
"Across streaming music, podcasts, audiobooks and live radio, listeners are spending more hours with audio than ever before. Americans are spending three hours and 50 minutes per day listening to audio, according to Edison Research's Q2 2025 Share of Ear report. Of this, two hours and 26 minutes are ad-supported. That's nearly 64% of all audio time, which presents a significant opportunity for brands and advertisers."
Listeners now spend nearly four hours daily with audio across streaming music, podcasts, audiobooks and live radio. Approximately two hours and 26 minutes of that listening is ad-supported, representing about 64% of total audio time. Despite this engagement, audio receives only around 4.5% of total US media ad spend. Historical shortcomings in measurement and attribution have hindered audio's integration into omnichannel advertising frameworks. Measurement capabilities are improving, creating a timely opportunity for brands and advertisers to invest more strategically in audio and to better capture its emotional and routine-driven audience reach.
Read at AdExchanger
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