Assertive Yield and The Media Trust formed a strategic partnership to help publishers manage programmatic ad quality without sacrificing revenue performance or operational control. The collaboration connects AI-powered yield management and optimisation with malvertising prevention and digital governance. Publishers gain visibility into how demand partners, creatives, and ad experiences affect both monetisation and audience trust. The combined capabilities aim to detect harmful, disruptive, or unwanted ad experiences, identify quality issues that can impact monetisation and demand relationships, and provide clearer visibility into risks across the programmatic supply chain. The partnership also supports more efficient operations by integrating ad quality into connected workflows.
"Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue performance and operational control."
"Through this collaboration, Assertive Yield and The Media Trust will help publishers bring ad quality, digital trust, and operational autonomy into a more connected workflow. Publishers will gain stronger visibility into how demand partners, creatives, and ad experiences impact both revenue and audience trust."
""Publishers should have the infrastructure, data, and tools to operate independently and stay in control of their future," said Nils Lind, CEO and founder of Assertive Yield. "Ad quality is now part of that mission. By partnering with The Media Trust, we are helping publishers protect their audiences, improve transparency, and support a cleaner, more sustainable digital advertising ecosystem.""
"The partnership combines Assertive Yield's AI-powered yield management and optimisation capabilities with The Media Trust's advanced malvertising prevention and digital governance. Together, the companies empower publishers to: Protect audience trust by detecting harmful, disruptive, or unwanted ad experiences. Preserve revenue by identifying quality issues that may impact monetisation, demand relationships, or long-term audience value. Maintain control with clearer visibility into ad quality risks across the programmatic supply chain."
#programmatic-advertising #yield-management #ad-quality #digital-trust-and-safety #malvertising-prevention
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]