""By combining Global's iconic audio brands, which reach millions of listeners throughout their day, with Amazon first-party signals, AI-powered tools, and measurement capabilities, we're creating powerful new ways for advertisers to connect with engaged audiences at scale.""
""Amazon DSP now offers advertisers extensive reach across premium audio in the UK, setting a new standard for how brands plan, activate, and measure audio advertising.""
Amazon Ads and Global announced a programmatic integration allowing advertisers to access major UK audio brands via Amazon DSP. This partnership connects Amazon's extensive data with Global's listener base, enabling targeted advertising across various platforms. Advertisers can now reach audiences online, on mobile, and through smart speakers. The collaboration builds on a relationship established in 2017, enhancing the advertising experience and providing brands with effective tools for audience engagement and measurement in audio advertising.
Read at Exchangewire
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