"For marketers, search engine optimizers, and yes, lowly journalists, the sky is falling down. All conventional wisdom on how to win traffic from Google is crumbling, with the new black box of chatbots emerging in its stead. And while there are plenty of tools that can tell you how badly you're performing in ChatGPT or Anthropic searches, there are few options that give concrete feedback on how to improve-and hopefully survive to write content for another day."
"The New York and San Francisco-based startup AirOps is hoping to change that, and it has a brand-new $225 million valuation, with $40 million in funding led by Greylock, to bring marketers into the promised new land of AI. 'The shift in discovery and consideration from traditional search to LLMs is a hair-on-fire problem for CMOs,' Greylock partner Mike Duboe said in an email. 'The entire marketing industry is having to re-learn how to influence organic growth.'"
"AirOps CEO Alex Halliday founded the company in early 2022 after leading product at other fast-growing startups like Teespring and MasterClass. This was nearly a year before the public launch of ChatGPT, and AirOps did not initially have an AI focus, instead helping non-technical employees at companies get access to data. As large language models became more readily available and they began incorporating AI into the product, AirOps realized that marketers were becoming their key users,"
Marketers face a major shift as traditional Google-driven traffic erodes and LLM-powered chatbots become central discovery channels. AirOps raised $40 million led by Greylock and reached a $225 million valuation to offer marketers AI-enabled tools that analyze and track public company content across blogs, testimonials, Reddit, and news. The platform helps teams refresh and optimize content to remain discoverable in new chatbot-driven workflows. AirOps launched in early 2022 to give non-technical employees access to data and pivoted toward AI as LLMs matured. Customers include Monday.com, Webflow, and Ramp. The workflow resembles specialized SaaS analytics designed to provide actionable feedback for content adaptation.
Read at Fortune
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