"Marketing funnels aren't meant to stall. You pour hours into creating content, refining workflows, optimizing landing pages, and protecting brand consistency. How can all that effort, content, and creativity go to waste? But your funnel feels it. The uncomfortable truth is that even the strongest funnel can't save you if a large portion of your audience never sees your work."
"People found you simply because you sat on the "main road" of search. That reality is gone. Gartner expects search engine traffic to drop 25%. But fewer searches don't automatically mean fewer purchases. Google's AI Overviews and AI Mode are reshaping how traffic reaches websites. As users ask more purposeful questions, AI increasingly answers them without sending people to the content, guides, and product pages your teams worked hard to build."
Search behavior is shifting as AI-generated answers and Google AI features reduce organic click-throughs and visibility. Organic website traffic no longer functions as reliable foot traffic; Gartner projects a 25% drop in search engine traffic while Bain reports roughly 60% of searches end without a click. Google's AI Overviews can push top-ranked links down about 1,500 pixels, sharply lowering CTRs, and The Guardian found sites can lose up to 79% of traffic for queries when an AI Overview appears. For B2B SaaS, marketing platforms, and content-heavy businesses, this trend represents a structural change that threatens traditional SEO and marketing funnel effectiveness.
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