"For CMOs, the job has always been the same: drive real business impact, improve ROI, and prove-repeatedly-that marketing is a growth engine, not a cost center."
"What has changed-dramatically-is how buyers discover information. Artificial intelligence is accelerating marketing's ability to connect actions to outcomes."
"Just as we get better at measuring impact, the signals we've historically relied on-traffic, rankings, and engagement-are becoming less reliable indicators of influence."
CMOs aim to drive business impact and improve ROI, emphasizing marketing as a growth engine. The demand for quantifiable value predates AI, but AI enhances the speed and precision of delivering proof. While AI is not reinventing marketing fundamentals, it is transforming how buyers discover information. Marketing's ability to connect actions to outcomes is accelerated by AI, making contributions to growth more measurable. However, traditional metrics like traffic and engagement are becoming less reliable as discovery models evolve with AI systems.
Read at Fast Company
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