"Treasure Data's customer data platform (CDP) serves major brands globally, managing customer profiles that represent a significant portion of the internet-connected population. Working with Amazon Web Services, Inc. (AWS), the company leveraged Amazon Bedrock to create AI-powered solutions for marketing teams. Amazon Bedrock provides fully managed access to high-performing foundation models for building generative AI applications, allowing organizations to deploy AI agents that understand natural language instructions and interact with various systems autonomously."
"Marketing teams face significant challenges when planning and executing campaigns across multiple channels. Traditional campaign development requires months of coordination between systems and teams for hypothesis creation, audience analysis, journey mapping, content development, activation, and measurement. This lengthy process causes brands to miss critical moments when customers are ready to engage. Treasure Data's customer data platform (CDP) serves major brands globally, managing customer profiles that represent a significant portion of the internet-connected population."
Marketing teams encounter lengthy, multi-month campaign development cycles that require coordination across systems and teams for hypothesis creation, audience analysis, journey mapping, content development, activation, and measurement, causing missed customer moments. Treasure Data's CDP manages expansive customer profiles and, with AWS's Amazon Bedrock, enables AI-powered solutions that use foundation models to build generative AI applications and autonomous agents. The integration accelerates audience analysis, persona generation, and data-driven decisions without technical expertise, dramatically shortening campaign creation to hours or days while preserving enterprise-level security, governance, and personalized experiences at scale.
Read at Amazon Web Services
Unable to calculate read time
Collection
[
|
...
]