"According to QuickBooks' 2025 Holiday Shopping Report, consumers are expected to spend $263 billion this season, with an estimated $109 billion (42%) going to small businesses. For the 93% of small business owners who say holiday sales are vital to their success, this is welcome news. Even with higher prices, nearly half of shoppers plan to cut back elsewhere to fund gift-giving - a sign that smart small businesses can capture significant revenue this holiday season."
"According to Salesforce, AI drove $200 billion in holiday sales in 2024, which was a 12% jump from the year prior. AI helps small businesses compete with bigger retailers by providing 24/7 customer support, personalized shopping experiences, and faster order processing. The technology can help boost sales by offering custom promotions, offering product recommendations and providing other sales support, including shipping options."
Consumers are projected to spend $263 billion during the holiday season, with $109 billion (42%) expected to go to small businesses. Holiday sales are vital for 93% of small business owners. Nearly half of shoppers plan to cut back in other areas to fund year-end gift-giving, creating opportunities for small retailers. AI contributed $200 billion in holiday sales in 2024 and enhances small business competitiveness through 24/7 customer support, personalized experiences, faster order processing, custom promotions, product recommendations, and reduced need for seasonal staff. Cultural trends such as AI adoption and value-seeking behavior can spur additional small business sales.
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