"Culture shaped every moment of my childhood. Family dinners carried the flavors of our heritage, music told our story and holidays tied us to our roots. Those experiences taught me a truth that I apply to my work: when brands connect with someone's identity, they earn trust that lasts. That belief drives my passion for multicultural marketing, which is why I built Mundial Media to help brands forge authentic connections."
"Nielsen's latest insights highlight how multicultural audiences drive exceptional engagement, such as Asian American viewership surging 146% for the 2024 World Series (which featured the Dodgers' Shohei Ohtani) compared to 2023, far exceeding general market benchmarks. The opportunity is clear. According to 2024 estimates by Collage Group, 42% of the U.S. population identifies as multicultural, and this share is expected to continue growing. Hispanic buying power has reached $2.7 trillion, while Asian American spending power is projected to reach $1.6 trillion."
Culture shaped childhood experiences through family dinners, music, and holidays that reinforced heritage and identity. Those experiences establish that when brands connect with someone's identity they earn lasting trust. Mundial Media helps brands forge authentic connections with multicultural audiences through contextual marketing. Even as budgets tighten, campaigns that address multicultural audiences deliver results and build loyalty beyond single purchases. Nielsen data shows exceptional engagement, including a 146% surge in Asian American viewership for the 2024 World Series. Collage Group estimates 42% of the U.S. population identifies as multicultural, with Hispanic buying power at $2.7 trillion and Asian American spending projected at $1.6 trillion. Prioritizing these communities unlocks significant potential.
Read at Forbes
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