"She has over 500,000 followers across social media platforms, published a memoir and launched her own brand. But she still has trouble referring to herself as an "influencer." "I'm so scarred by the stigma," she admitted. "I was one of the first to be labelled that, and people hated influencers and Instagrammers. I can't get past the fact that they probably still do.""
"It's something we see firsthand at The Business of Fashion: Any coverage of the sector never fails to attract sceptical or harsh Instagram comments directed at influencers themselves. Just this week, our account was riddled with critiques: "I haven't bought a single item, luxury or otherwise because of an influencer," one wrote, while another said "I am so over influencers!!!! ... They need to get real jobs.""
Jacey Duprie has an uneasy relationship with the label influencer. She launched her blog Damsel in Dior in 2009 and has supported herself full-time through her online presence since 2011. She has over 500,000 followers, published a memoir and launched her own brand, yet she resists calling herself an "influencer" because of stigma. The term retains a negative connotation despite the growth of influencer marketing into a multi-billion dollar industry. Social media coverage regularly attracts sceptical and harsh comments. The fashion establishment has shown snobbery toward online personalities, and misogyny partially explains hostility toward a lucrative sector that benefits many women.
Read at The Business of Fashion
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