
"You don't need a perfect jump shot or the exhaustive knowledge (or opinions) of Stephen A. Smith to land a career in sports. You can get far on passion and a desire to spread that love of the game throughout an increasingly fan-driven world. Sports marketing-which encompasses everything from managing multimillion-dollar sponsorship deals and crafting social media campaigns for local teams to coordinating fan activation at the Super Bowl-is one of the most robust components of the sports industry,"
"To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job listings on Google for Jobs between April and June 2025. We classified hiring organizations into four types: property rights holders (e.g., leagues and teams), media organizations, brands, and agencies. And we divided the jobs themselves into three categories: strategy, creative, and experiential. We then looked at the salaries, job requirements, and locations involved."
The sports industry is worth at least $500 billion globally. Nearly 2,800 job listings on Google for Jobs from April–June 2025 form the dataset. Hiring organizations fall into four types: property rights holders, media companies, brands, and agencies. Job roles divide into three categories: strategy, creative, and experiential. The industry shows accessibility and geographic diversity, with many opportunities for candidates without elite educational pedigrees. Property rights holders account for about 34% of listings. Media companies represent more than 26%, brands more than 20%, and agencies more than 18%. Salaries, job requirements, and locations were analyzed to map hiring trends.
Read at Fast Company
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