"The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL's leadership team explores talent considerations for next year's performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces."
"Farfan, a career marketer executive and media professor at Syracuse University's New School of Communications, has worked with the NFL for the past six years to help the organization broaden its audience and achieve its ambition for global expansion. He has sat in the small rooms where big decisions were made with regard to the league's cultural engagement with talent and growth audiences."
"FROM THE CULTURE is a podcast that explores the inner workings of organizational culture that enable companies to thrive, teams to win, and brands to succeed. If culture eats strategy for breakfast, then this is the most important conversation in business that you aren't having. Clarity of Conviction The NFL has an ambition to become the biggest sports platform in the world, a vision set by league commissioner Roger Goodell."
The NFL selected Bad Bunny to headline a Super Bowl halftime performance despite immediate public blowback following a controversial Kendrick Lamar performance. A new, diversity-hostile administration had dampened corporate enthusiasm for diversity, equity, and inclusion, creating a fraught cultural backdrop for talent choices. Javier Farfan, a global brand and consumer marketing consultant, advised the league and had worked six years to broaden the NFL's audience and advance global expansion. Farfan participated in internal decision-making about cultural engagement and talent. The league's clarity of conviction and ambition to become the world's biggest sports platform guided the choice and sustained its public stance.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]