"Do you hate your job? Are you too iconic to be opening PDFs for your boss? Ever been told you're a personality hire? Do you care more about bacon than bottom lines? Are you more about JBC than KPI? The contest website uses humorous language to attract unconventional candidates seeking creative opportunities rather than traditional corporate roles."
"Wendy's chief tasting officer will be tasked with creating content and appearing in promotional videos. While not an offer of full-time employment, the role is real. One grand prize winner will have the opportunity to become Wendy's chief tasting officer."
Wendy's launched a contest to recruit a chief tasting officer earning $100,000 annually. The selected winner will create content and taste-test Wendy's food on camera for promotional videos. The role is not full-time employment but a real opportunity for the grand prize winner. Wendy's marketing approach emphasizes humor and personality, reflected in the job advertisement that targets individuals seeking unconventional career opportunities. The contest website uses playful language to attract candidates who prioritize creative work and brand personality over traditional corporate metrics.
Read at Fast Company
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