"In just a few days, more than 10,000 people participated in our survey, turning it into one of the most engaged reader votes we've seen on Android Authority recently. A massive 86.7% of respondents said, "Yes, the current ad experience on YouTube is out of control." That level of agreement shouldn't really be all that surprising given that the issue directly impacts user experience, creator funding, and how YouTube makes money."
"A massive 86.7% of respondents said, the current ad experience on YouTube is out of control. Only 5.4% of the people who took the survey said they oppose government involvement because ads fund creators and keep YouTube content free. Another 7.9% of the voters said they simply avoid the problem by paying for YouTube Premium or using other ways to get rid of ads altogether."
"In other words, nearly nine out of ten people who participated in our YouTube ads survey believe YouTube's unskippable ads have crossed a line, and that some form of regulation is justified and needed. The survey didn't just generate votes; it also garnered hundreds of comments, with folks venting out about how YouTube handles ads today. A common theme was that YouTube's aggressive ad strategy is actively pushing people away from the platform. One reader said they only stuck with YouTube Premium because they refuse"
YouTube's unskippable ads have grown longer, more frequent, and harder to ignore, prompting at least one country to legally cap unskippable ad duration to five seconds. A survey of more than 10,000 respondents asked whether governments should limit unskippable ads; 86.7% said the current ad experience is out of control. Only 5.4% opposed regulation because ads fund creators, while 7.9% avoid ads by paying for YouTube Premium or other means. The survey generated hundreds of comments expressing frustration, with many saying aggressive ad strategies are driving users away from the platform.
Read at Android Authority
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