Unilever launched Sketch Pro, an in-house graphic design unit that utilizes generative AI to produce content three times faster for its home care brands. This initiative addresses the need for rapid responses to consumer trends, moving from traditional TV-centric marketing to a social-first approach. It was developed in partnership with IPG Studios and incorporates multiple AI platforms. Sketch Pro supports brands like Persil/Omo and Comfort in adapting to younger consumers who favor digital over broadcast media, enhancing agility in content creation to capitalize on cultural moments.
Sketch Pro enables Unilever to deliver marketing content three times faster by leveraging generative AI, significantly shifting their approach to social-first storytelling.
The new in-house graphic design center positions Unilever to respond quickly to cultural moments and micro-trends, moving away from traditional TV production models.
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