"In the Best Use of Interactive Content category, UBS and New York Times Advertising are nominated for "Banking is our craft," a 360-degree storytelling campaign. By positioning UBS as a curator of wealth, T Brand Studio's campaign emphasized the deliberate expertise behind tailored solutions rather than abstract banking promises. The program met its audience of high-net-worth individuals and senior leads in trusted editorial environments, embedding stories within New York Times ad units, podcasts and custom experiences aligned to readers' interests."
"Uber Advertising is a finalist in the Best Ad Tech Platform category, earning recognition for its "Share a Coke" campaign. Developed in partnership with WPP, the effort used Uber Eats to translate the emotional appeal of seeing your name on a Coke into a modern, interactive experience rooted in convenience and connection. At the center was Uber Advertising's first Playable Ad, which allowed users to personalize a Coca-Cola bottle and instantly reward friends with a cart offer,"
Organizations modernizing European media are pioneering interactive formats that drive engagement and impact while premium contexts build trust and authority. Digiday Media Awards Europe finalists pair innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. UBS and New York Times Advertising deployed a 360-degree storytelling campaign to position UBS as a curator of wealth, using ad units, podcasts, custom experiences, short films and crosswords to reach high-net-worth individuals in trusted environments. Uber Advertising's Share a Coke campaign used Uber Eats and a Playable Ad to personalize bottles and enable instant friend rewards, reframing personalization as a social gesture. The Wall Street Journal's 2025 Journal House blends luxury hospitality with editorial authority around "The Future of Meaningful."
Read at Digiday
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