"If you're still just counting media placements, you're missing out on opportunities to tell a narrative of public relations success."
"Tracking metrics like advertising value, sentiment and media placements allow his team to focus on the opportunities where they're most likely to succeed, he said."
""We pivot based on what's working and drop what isn't. It saves time and keeps us efficient," Lopardi said."
The team uses data and media monitoring tools to gauge PR effort success. Metrics tracked include advertising value, sentiment, and media placements to evaluate impact and return. Monitoring these metrics enables targeting of opportunities with the highest likelihood of success and supports decisions about where to allocate resources. The team pivots away from tactics that do not work and doubles down on effective channels to save time and maintain efficiency. Measurement-focused processes create a narrative of PR success beyond raw placement counts and improve overall outcomes.
Read at PR Daily
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