"The number one thing that anyone can do to get on my radar was (and still is) to do great work. It's almost as simple as that."
"The people that got on my radar were generous both with their time and their thinking. Taking the time to really get to know me, understand me - these were the people that caught my attention."
"Mutual understanding was the key to success in these relationships. Knowledge of the business was important - but so was an understanding of me, my ambitions and weaknesses, what I wanted to achieve."
Gareth Turner emphasizes the importance of great work and generosity in client-agency relationships. He highlights that understanding the client's ambitions and weaknesses is crucial. Agencies should focus on mutual understanding and knowledge of the business to catch attention. Turner also notes that he prefers working with agencies that are not collaborating with competitors and values those who take the time to know him personally. His career path includes significant roles in sales and marketing at Heineken, Arla, and Weetabix, leading to his current entrepreneurial venture.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]