"For over a decade, Tommy John has built a reputation for transforming men's underwear through thoughtful design, advanced fabrics, and an uncompromising commitment to comfort. This winter, the brand takes that legacy to the next level by aligning with one of basketball's most dynamic and authentic personalities. Josh Hart embodies the confidence, grit, and charisma that Tommy John fans recognize in themselves-making him a natural fit for the brand's first athlete-led story."
"Josh Hart's partnership with Tommy John represents more than a typical endorsement. It's a meeting point between two forces known for redefining expectations in their respective fields. As Hart continues to play a pivotal role for the New York Knicks, he brings the same energy and focus to his collaboration with the brand. His on-court confidence and off-court relatability make him the ideal ambassador for a company that believes great underwear isn't just about fit-it's about how it makes people feel."
Tommy John launched the 2025 holiday campaign "Gift from the Hart" starring New York Knicks guard Josh Hart. The brand has spent over a decade transforming men's underwear through thoughtful design, advanced fabrics, and a commitment to comfort. This campaign marks Tommy John's first athlete-led collaboration and pairs product performance with Hart's confidence, grit, and relatability. The campaign emphasizes giving everyday comfort as a holiday gift and portrays Hart in playful, family-focused scenes that blend humor, style, and seasonal warmth. The messaging centers on delivering confidence from the inside out through high-quality apparel and thoughtful gifting.
Read at stupidDOPE | Est. 2008
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