"For over 70 years, the IKEA catalogue was produced in Älmhult, constantly growing in number, scope and distribution. From the 1950s when Ingvar Kamprad wrote most of the texts himself, via the poppy, somewhat radical 1970s and all the way into the scaled-down 2000s - the IKEA catalogue always captured the spirit of the time. The 2021 IKEA catalogue was the very last one printed on paper."
"From the 1950s when Ingvar Kamprad wrote most of the texts himself, via the poppy, somewhat radical 1970s and all the way into the scaled-down 2000s - the IKEA catalogue always captured the spirit of the time. The 2021 IKEA catalogue was the very last one printed on paper."
The IKEA catalogue was produced in Älmhult for more than 70 years, expanding in number, scope and distribution over time. In the 1950s Ingvar Kamprad wrote most of the texts himself, shaping the catalogue's early voice. The catalogue adopted a poppy, somewhat radical tone in the 1970s and adjusted through subsequent decades to reflect changing tastes. The catalogue became scaled-down in the 2000s while continuing to mirror contemporary spirit. The 2021 IKEA catalogue was the final edition printed on paper, concluding a long print tradition.
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