""Like Khartoon said, this is the acceleration moment," said Dina Liu, TikTok's global head of brand product marketing. "From the product standpoint, if anything, it's been, like, 'Go, go, go!'""
""We cannot just put any ad campaign there, because it's the first perception that the user is going to have with our app," said Keiko Mori, head of creative product marketing and ops for North America."
TikTok's NewFronts presentation reflected cautious optimism, contrasting with previous uncertainty. The company is now under the TikTok USDS Joint Venture LLC, led by new CEO Adam Presser. TikTok's product team revealed that new features and ad formats had been in development for a longer period. The new logo takeover allows brands to replace the TikTok logo, developed over a year. Testing ensured no negative impact on brand perception, and certain formats are not available for programmatic buying.
Read at AdExchanger
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