"Dozens of advertisers are pulling out all the stops for Super Bowl 60 on Sunday. They're hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as "Jurassic Park" (Comcast Xfinity)."
"Each year Super Bowl ads offer a snapshot of the American mood - as well as which industries are flush with cash that particular year: from the "Dot-Com Bowl" of 2000 to the "Crypto Bowl" of 2022. This year's trends include AI and tech companies showing off the new technology, health and telehealth companies advertising weight loss drugs and medical tests, and well-known brands tugging at the heartstrings."
Super Bowl advertisers spend heavily to capture over 120 million viewers, stuffing ads with celebrities (Kendall Jenner, George Clooney), icons like Budweiser Clydesdales and movie nostalgia (Jurassic Park). Annual commercials reflect American mood and which industries have cash, from the 'Dot-Com Bowl' in 2000 to the 'Crypto Bowl' in 2022. Current trends feature AI and tech firms showcasing new technology, health and telehealth companies promoting weight-loss drugs and medical tests, and established brands favoring light, silly tones to provide escapism amid heavy headlines. Live sports deliver record audiences (127.7 million in 2025), keeping demand high.
#super-bowl-advertising #celebrity-endorsements #ai-and-tech-marketing #health-and-telehealth-advertising
Read at ABC7 Los Angeles
Unable to calculate read time
Collection
[
|
...
]