"However, that doesn't mean that the burger chain hasn't experienced a few modifications during its history. The first Whataburger opened in 1950 in Corpus Christi, Texas, with a blue and white sign featuring its namesake. The chain kept variations of that logo for about 20 years, until the early 1970s, which was a decade after founder Harmon Dobson changed the architectural design of the restaurants and proposed the now-beloved orange and white color scheme that hasn't been altered a lick in over 50 years."
"The emblazoned "W" created out of four white, winged lines on an orange background was the result of Whataburger changing its style to increase visibility and match the automobile age with unmistakable A-frame structures. Already with a unique shape, Dobson also installed two steel poles on either side of select restaurants' triangular peaks to form a giant "W" shape. The orange and white color scheme was instead the product of Dobson's former experience as a pilot."
Whataburger opened its first location in 1950 in Corpus Christi, Texas and originally used a blue-and-white sign featuring its name. The chain used logo variations for roughly two decades until the early 1970s, when founder Harmon Dobson redesigned restaurants with A-frame structures and proposed an orange-and-white color scheme. The signature 'W' consists of four white, winged lines on an orange background and was created to increase roadside visibility during the automobile age. Dobson added two steel poles on select peaks to form a giant 'W'. Dobson's experience as a pilot inspired alternating stripes to attract attention. The orange-and-white logo has remained unchanged since 1972.
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