"He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best."
"We are storytellers. We tell our stories in the dining room, with the magic from the kitchen, through our design and our marketing strategy. Media is just another format for continuing what restaurants already do naturally—creating and sharing authentic human experiences."
Sam Bakhshandehpour, former Global CEO of José Andrés Group, emphasizes that restaurants succeed through storytelling and authentic moments. During a Miami Food and Wine event, José Andrés continued cooking paella in heavy rain while others sought shelter, transforming a challenging situation into a shared celebration with champagne and laughter. This incident exemplifies the group's core strength: creating memorable experiences through genuine human moments. The organization views itself fundamentally as storytellers, communicating through dining experiences, kitchen magic, design, and marketing. When expanding into media, the group recognized this was not a new direction but rather extending existing restaurant stories into additional formats, leveraging José Andrés' natural screen presence and the authentic narratives already emerging from their operations.
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