"People see '40 percent off' and assume it's a once-in-a-lifetime steal, without recognizing that the underlying price may have been inflated or that the same itinerary was cheaper last month."
"Many travel brands want to keep sticker prices high to maintain an aura of luxury, but they still nee"
Travel Tuesday offers a one-day sales push across airlines, hotels, cruise lines, booking platforms and tour operators, timed with Giving Tuesday. Consumers can find legitimate savings but may face misleading marketing that creates false urgency and masks inflated underlying prices. Shoppers should research fares and itineraries in advance and scrutinize fine print for blackout dates, nonrefundable fares, resort fees, double-occupancy requirements, upgrade conditions, and other restrictions. Travelers should beware of bundled extras, statement credits, loyalty points, or included amenities used to obscure unchanged sticker prices. Close price comparison and attention to conditions help reveal real value versus promotional framing.
Read at Fast Company
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