These Substacks Covering Brands, Media and Culture Are Pure Fire | Muse by Clios
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These Substacks Covering Brands, Media and Culture Are Pure Fire | Muse by Clios
"Ari Shapiro is leaving NPR, but he's joined Substack, like every other journalist on the planet who ditched a regular gig voluntarily (Taylor Lorenz, Jim Acosta) or otherwise (WaPo's Karen Attiah, ABC News' Terry Moran). The newsletter company, with a reported $1.1 billion valuation, has exploded in popularity, and not just for its political and financial 'stacks, though those often make the most waves and bring in the biggest bucks."
"The sneaker and sportswear behemoth, trying to regain its footing under a new CEO, also got the memo about not plastering the swoosh all over its 'stack. The newsletter, "dedicated to new sports writing," features a variety of fresh voices (nary a pro athlete in sight, unlike its iconic mainstream advertising). Highlights: a U.K. journalist opines about the found family that makes his brutal, time-sucking hobby (cricket) worthwhile, and a Brooklyn-based screenwriter writes poignantly about coming of age as a '90s "tomboy.""
Nike launched 'In the Margins,' a newsletter focused on new sports writing that emphasizes fresh voices and subtle branding. Substack, valued around $1.1 billion, operates a writer-centric, largely ad-free but sponsor-friendly platform with multimedia features and roughly 5 million paid subscribers. The platform supports long-form storytelling across many niches, from literary and historical pieces to chef recipes and Hollywood gossip. The newsletter highlights include a U.K. journalist's reflection on cricket as a found family, a Brooklyn screenwriter's coming-of-age piece about being a '90s tomboy, and a historical account of the 1904 women's championship basketball game.
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