"Ci En Lee emphasizes the need for authentic explanations in entries, particularly regarding AI, stating, 'If AI was part of the solution, I'd love to understand how the technology actually works - the nuts and bolts - rather than a broad stroke of 'we used AI'.' She highlights the importance of real outcomes and breakthroughs with clients, reminding that the industry is about people, not just technology."
"Emma Glenn expresses her excitement for the judging role, noting that 'programmatic campaigns that excel in data, measurement, and product innovation are where the industry's real magic happens.' She points out that successful teams utilize data with precision and apply measurement frameworks that prove impact, showcasing the potential of programmatic advertising."
The Wires marks its tenth anniversary by honoring the best in ad tech. A diverse judging panel from EMEA, APAC, MENA, and the US will evaluate entries based on innovation, technology use, and creativity. Judges emphasize the importance of authentic explanations and real outcomes, particularly in the context of AI. They seek campaigns that demonstrate effective data use and measurement frameworks, showcasing the industry's potential for impactful programmatic campaigns.
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