"Danessa Myricks Beauty is the big story here," said Assayag, adding that the brand has nearly doubled its year-over-year VIT and maintains a notably high creator retention rate, with creators posting about the brands nearly six times a year on average. One of the most impactful posts in recent months was an August TikTok video by @april.byjoiles showcasing a seamless client shade match using the deepest shade of Danessa Myricks' Blurring Balm powder. The post garnered nearly 12 million views and 600,000 likes."
"Looking at the latter half of the top 10, hair care was the prominent category, with Beyoncé's Cécred; Briogeo, and Tracee Ellis Ross' Pattern Beauty making the list. Topicals, at number seven, was the sole skin care brand in the top 10. The top 10 Black-founded beauty brands by VIT earned in January, per Traackr. 1. Fenty Beauty: 32.6K 2. Danessa Myricks Beauty: 15.3K 3. Juvia's Place: 11K 4. Pat McGrath Labs: 9.7K 5. LYS Beauty: 8.7K"
Makeup brands lead Black-founded beauty momentum on social media, with the top five brands by Traackr's VIT all makeup players. Fenty Beauty ranked first with 32.6K VIT, followed by Danessa Myricks Beauty (15.3K) and Juvia's Place (11K). Pat McGrath Labs ranked fourth after filing for bankruptcy, though only 6 percent of its VIT came from bankruptcy-related commentary and most volume stemmed from tutorial-led creator content. Hair care dominated the latter half of the top 10, including Beyoncé's Cécred, Briogeo and Pattern Beauty. Topicals, at number seven, was the only skin-care brand among the top 10.
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