"The Trust System In my video, I break down my T.R.U.S.T. system-five simple, powerful principles that not only make you a better creative but also a better business owner. It starts with Treating others how you want to be treated. That means you don't sneak behind the backs of those who hired you. You communicate when fees change. You don't ghost when things get hard. You act like an adult. Wild concept, right?"
"Respect is next. If someone brings you onto a project-say, an Usher shoot-they're extending their reputation to you. If you use that access to pitch yourself to the client directly, you're done. You've just broadcasted that you can't be trusted. And guess what? People talk. Publicists talk. Agents talk. Your whole network can either grow or rot depending on how you handle situations like this."
"Then there's Upholding transparency and Staying accountable. Messed up on a shoot? Say so. Own it. I've had gear fail on a Spike Lee project. I didn't hide it-I immediately called the client, found a solution, and didn't bill them for that day. Because my mistake is my responsibility. That level of honesty? It builds trust faster than any cold email ever will."
Ethical integrity outperforms performative marketing tactics like trendy social media or small gifts. The T.R.U.S.T. system centers on Treating others as you want to be treated, Respecting reputations, Upholding transparency, and Staying accountable to create trust. Concrete behaviors include communicating fee changes, avoiding ghosting, not exploiting client access, admitting mistakes, and fixing problems without billing for errors. Examples include small-shop customer care learned from immigrant parents and immediately owning and remedying gear failures on professional shoots. Consistent ethical conduct strengthens client retention, protects reputation, and fosters sustainable network growth.
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