""Television still grabs the most people in the shortest amount of time," said Mike Visnick, CEO of TRNDY Social."
""Once viewers engage, we are able to retarget that audience on social media, converting interest into action.""
Commercial endorsements have shifted toward integrated, multi-channel campaigns that bridge television, streaming, social media, podcasts, and digital platforms. Streaming and connected TV ad spend rose to roughly 38 percent of U.S. TV ad spend by 2025, increasing pressure on brands to balance scale and precision. Agencies orchestrate campaigns as single systems that tailor messaging to broad and niche segments, enabling rapid iteration and precise targeting. Cross-platform strategies leverage linear television for immediate mass reach, then retarget engaged viewers on social platforms to convert interest into action. Integrating legacy media with digital-first creative often outperforms purely digital launches when paired with disciplined retargeting.
Read at Forbes
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