"In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? Subscribe to The Drum Network Podcast on Spotify, iTunes, or in your favourite podcast app."
"How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers?"
The content covers the modern reality of influencer marketing, focusing on measurable campaign performance, the strategic value of influencers' networks and connections, and the emergence of virtual influencers. It raises practical questions about how to set KPIs for influencer campaigns and how brands should recognise and leverage the relational capital that influencers bring. It prompts consideration of how virtual influencers might alter influencer strategies and measurement. The podcast is available on Spotify, iTunes, and other podcast apps for listeners seeking further insight.
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