"If there's one thing we've learned from Trader Joe's bag releases, it's that shoppers can go wild over a good reusable bag. Part of it is practicality and some of it is about signaling taste, but it also doesn't hurt when the bags are irresistibly cute. So, unsurprisingly, Costco's viral KeepCool character bags are flying off the shelves because of their adorable pattern, which reminds shoppers of a popular midcentury movie theater advertisement."
"Decorated with a cast of anthropomorphic cartoon characters inspired by iconic Costco items, the bags feature everything from dancing membership cards to a whistling roll of Kirkland Signature toilet paper. But charming bathroom products aside, these totes have also been bringing back memories of an iconic 1957 trailer popularly known as " Let's All Go to the Lobby," in which a quartet of movie theater snacks encourage viewers to purchase refreshments with a catchy jingle."
Costco's KeepCool reusable tote bags feature anthropomorphic cartoon characters based on iconic Costco items and evoke a 1950s movie-theater trailer. Shoppers note a resemblance to the 1957 "Let's All Go to the Lobby" trailer, prompting Reddit users to sing the jingle and joke about going to the food court. The totes debuted in Canada and reached U.S. stores around October 2025. The bags are washable, foldable, have reinforced handles, a built-in bottle holder, a sturdy bottom, and thick plastic construction, making them durable and capable of carrying heavy loads while serving both fashion and function.
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