"The CEO is even on the record saying that he "hates advertising" and that "other companies spend money on advertising and manipulating public opinion, Tesla focuses on the product.""
"We reported that Tesla's advertising effort picked back up last week, starting with a few Google ads to encourage Tesla shareholders to vote for Musk's new unprecedented CEO compensation package worth up to $1 trillion. The automaker is in a full-on marketing blitz to convince shareholders to vote for the package and to allow Tesla to issue more shares in exchange."
"It's not about "compensation", but about me having enough influence over Tesla to ensure safety if we build millions of robots. If I can just get kicked out in the future by activist shareholder advisory firms who don't even own Tesla shares themselves, I'm not comfortable with that future."
Tesla historically avoided advertising, with Musk stating he "hates advertising" and that Tesla focuses on product rather than manipulating public opinion. After Musk acquired Twitter (now X), advertising activity at Tesla briefly resumed and then waned, but has recently ramped up again. Tesla launched Google ads and paid social media placements on X, Instagram, Facebook, and Reddit to urge shareholders to vote for Musk's unprecedented CEO compensation package worth up to $1 trillion and to permit issuing additional shares. Musk and the board framed the vote as critical to Tesla's future, and Musk framed the plan as ensuring long-term control and safety.
Read at Electrek
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