"The campaign, which kicked off on March 31, generated over 3,500 leads in the first 24 hours alone. The collaboration between the two companies began when McCarty and Mike Cessario shared the stage at the Pacific Coast Builders Conference last summer."
"Contestants can earn one entry into the giveaway contest for every can of Liquid Death they purchase. Meanwhile, every participant who tours a Taylor Morrison community can earn five entries."
"The contest will carry on until June 30. After that, one lucky winner will win a free, roughly $355,000 home in either the Indianapolis, Orlando or Houston markets."
"For Taylor Morrison, the opportunity to leverage Liquid Death's following and fan base is invaluable. They are one of the most followed beverage companies on social media, with more than 7 million followers on Instagram alone."
Taylor Morrison's campaign, launched on March 31, produced over 3,500 leads within the first 24 hours. The collaboration with Liquid Death emerged from a discussion at the Pacific Coast Builders Conference. The campaign involves a free home giveaway, where participants earn entries through purchasing Liquid Death cans or touring Taylor Morrison communities. The contest runs until June 30, with a chance to win a $355,000 home. This partnership allows Taylor Morrison to tap into Liquid Death's extensive social media presence and engaged audience.
Read at www.housingwire.com
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