T-Mobile faces the National Advertising Division's reality check

"For reference, over the last year, T-Mobile has been pretty vocal about its direct competitors hiking pricing, alleging that Verizon and AT&T "have announced price increase over price increase a combined ten times in the past two years." According to the NAD, the language "10 price hikes in two years" appeared under the logos for AT&T and Verizon in a T-Mobile ad, which the watchdog deemed to be xaggeration, via Android Authority."

"Elsewhere, the NAD also challenged T-Mobile's own satellite connectivity claims and found that claims like "If customers can see the sky, they're connected [to T Satellite]," and "No matter where you are, you will never miss a moment" were not 'literally' true, considering that the service is only available in the US, and within the nation too, it doesn't 'reliably' work everywhere."

"T-Mobile also took a hit on its "Added Value" claims. The tech giant advertises its Experience Beyond plans to offer $200 of added value per line and $600 extra value for a family of three. According to the watchdog, it found evidence to substantiate T-Mobile's claims for the $200 added value, "but that the claims did not adequately communicate the basis of the 'bargain' that T-Mobile"

The National Advertising Division (NAD) reviewed several T‑Mobile advertising claims and found multiple instances of exaggeration or insufficient substantiation. The NAD concluded that the "10 price hikes in two years" statement lacked direct evidence and that minor fee adjustments were being framed as price hikes. The NAD also determined that satellite connectivity claims such as "If customers can see the sky, they're connected" and "you will never miss a moment" were not literally true because the service is limited to the US and does not reliably work everywhere. The NAD substantiated the $200 added value per line but found the basis of the claimed bargain inadequately communicated.

Read at Android Police