"The pastel-colored conversation hearts stay relevant year over year because their embossed messages can be easily and quickly updated, transforming a generic shape into a crunchy candy canvas that's adaptable to the moment. That makes the face of these tiny hearts some of the most valuable real estate in the Valentine's Day candy landscape, because the right quip could convert a passerby into a sale."
"Sweethearts's latest sayings have been dubbed "Love in This Economy" after an online survey that the brand's owner, the family-owned, Ohio-based Spangler Candy Company, conducted last December of 2,000 Gen Z and millennials who are single, casually dating, or in a serious relationship, making an edible sort of consumer sentiment index. The candy company's survey found 80% of respondents said the economy was impacting their Valentine's Day plans."
Valentine's Day represents a major competitive sales opportunity for confectioners, prompting seasonal product innovations. Sweethearts conversation hearts stay relevant because their embossed messages can be changed quickly, turning each heart into a flexible candy canvas. Sweethearts launched "Love in This Economy" after a December online survey of 2,000 Gen Z and millennial singles, casual daters, and couples by Spangler Candy Company. The survey found 80% said the economy affected Valentine's Day plans. New two-line messages such as "Split Rent," "Share Logn," "Car Poll," "Buy N Bulk," and "Cook For 2" reflect dating during high prices, persistent inflation, and low consumer confidence, while some evergreen sayings are retained to balance nostalgia and novelty.
Read at Fast Company
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